The culture is the pillar of journal sustainable development. Culture is everywhere and in everything, but it can be difficult to identify when observing organizations. Generally speaking, culture is described as “the sum of knowledge, beliefs, values and experiences acquired by a group of people over a period through living or working together” [Millman G.J., 2007]. At the very beginning, A&R try to establish the unique culture system. Here is the latest version as follow.
(1) Mission: “Establish a mind for the heaven and earth, establish a destiny for the people, carry forward the unique knowledge for the sages, and create peace for all generations.” (Zhang Zai/Hengqu, Philosopher; 1020-1077 CE) | "横渠四句": 为天地立心，为生民立命，为往圣继绝学，为万世开太平)
(2) Vision: Establish a Scholar Community Center (SCC) as a change-maker to seek a way out for agriculture, seek development for rural areas, and seek well-being for farmers.
(3) Beliefs: Open, Global, Trusted and Top-quality.
(4) Values: Add Value Around You (i.e., the journal adds value to the author, who in turn adds value to the journal).
(5) SCC Philosophy: Uphold Equality, Diversity & Inclusion (EDI).
(6) Journal Philosophy: Promise Less, Deliver More.
(7) Editorial Slogans: Pour Your Heart into A&R; Find a Way Forward.